Project: New Product Launch and Award Pursuit
Background
General Manager
As a general manager at Chor Nature, an esteemed herbal hair products and services company, I spearheaded a groundbreaking project centered around a new hair serum. This serum marked a significant breakthrough, boasting scientifically proven effectiveness. My pivotal role involved elevating its visibility within the market.
Objectives
Our primary objective was twofold: to launch the new hair serum effectively and garner attention within the industry. This encompassed achieving recognition through awards and enhancing market visibility.
Strategies Implemented
Award Pursuit
Market Visibility
Our participation in the Thailand Herbal Expo was a key initiative to gain traction and boost revenue.
Website Enhancement
Promotional Campaign
To celebrate our awards and product launch, we rolled out promotional discounts, further intensifying consumer interest.
Strategically targeting prestigious awards like the Prime Minister Herbal Awards and 7 Innovation Awards, we aimed to validate the product's innovation and efficacy.
We updated our online platform to spotlight the new product, backed by extensive research, ensuring a compelling digital presence.
Results
Our endeavor yielded exceptional outcomes. We clinched prestigious awards like the Prime Minister Herbal Awards and 7 Innovation Awards, amplifying our industry standing. The participation in the Thailand Herbal Expo boosted revenue and showcased our groundbreaking serum on an international platform. The revamped website highlighted our innovative product, reinforcing our commitment to pioneering, research-backed solutions. This success positions us as leaders in herbal hair care, signaling our dedication to innovation and excellence.
